Aveda Be Curly Shampoo - None - Size 250 ml

Aveda

Give your wash day routine a strong foundation. Curls, coils and waves are naturally more fragile, which is why Aveda's game-changing shampoo for curly hair, coily hair and wavy hair replenishes with an essential curl-strengthening peptide derived from plant proteins. This silicone-free Aveda shampoo for curly hair types removes impurities and product build-up from hair and scalp. When used with Aveda be curly advanced(TM) conditioner it acts as a defensive shield, enveloping the curl to protect against humidity and instantly reduce frizz*. After one wash day, curl patterns look healthier and more defined*. All curl types: coily (4A - 4C), curly (3A - 3C) and wavy (2A -2C) All hair types: fine, medium and thick Created with their expert team of texture stylists. 94% naturally derived**. Vegan. Leaping Bunny Approved. REGIMEN Tight curls and coils: On wash days, use be curly advanced(TM) shampoo, intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel; Co-wash curls and coils between wash days to gently cleanse without stripping                                                                    Wavy and loosely curly hair: On wash days, use be curly advanced(TM) shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream; Swap conditioner for the intensive curl perfecting masque every 2 - 3 wash days, depending on your individual hair needs   KEY INGREDIENTS Vegan curl-perfecting peptide: Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves; Peptide with low molecular weight penetrates and fortifies vulnerable strands; 17 essential amino acids Kokum seed butter: Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls, coils and waves Silicone and sulphate cleanser free. *Testing on tresses when used with be curly advanced(TM) conditioner. **Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water