Alchemy by Rory Sutherland PAPERBACK 9780062388421

Alchemy\nby Rory Sutherland\nPaperback\nEnglish\n\nDelivery\nUsually delivered in 6\u20137 working days.\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Rory Sutherland\nTitle: Alchemy\nFormat: Paperback\nLanguage: English\nTopic: Market research\nPublisher: HarperCollins\nPublication year: 2021\nISBN-13: 9780062388421\nISBN-10: 0062388428\nRRP: \u00A319.99\n\n------------------------------\nDescription\n------------------------------\n\nHOW DOES MAGIC HAPPEN? The Ogilvy advertising legend\u2014\u201Cone of the leading minds in the world of branding\u201D (NPR)\u2014explores the art and science of conjuring irresistible products and ideas.\nSutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories a.