Good to Great by Jim Collins HARDBACK 9780066620992

Good to Great\nby Jim Collins\nHardback\nEnglish\n\nDelivery\nUsually delivered in 6\u20137 working days.\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Jim Collins\nTitle: Good to Great\nFormat: Hardback\nLanguage: English\nTopic: Management and management techniques\nPublisher: HarperCollins\nPublication year: 2001\nISBN-13: 9780066620992\nISBN-10: 0066620996\nRRP: \u00A335.00\n\n------------------------------\nDescription\n------------------------------\n\nThe Challenge \nBuilt to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. \nBut what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? \nThe Study \nFor years, t.