The SPIN Selling Fieldbook: Practical Tools, Methods, Exercis... - 9780070522350

Name: The SPIN Selling Fieldbook: Practical Tools, Methods, Exercis... - 9780070522350
Brand: McGraw-Hill Education - Europe

McGraw-Hill Education - Europe

The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and ResourcesAuthor(s): Neil Rackham\nFormat: Paperback\nPublisher: McGraw-Hill Education - Europe, United States\nImprint: McGraw-Hill Professional\nISBN-13: 9780070522350, 978-0070522350\nSynopsis\nPut into practice today's winning strategy for achieving success in high-end sales! The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all Fortune 500 companies to train their sales forces, and here's the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into actionimmediately. The SPIN Selling Fieldbook includes:\nIndividual diagnostic exercises Illustrative case studies from leading companies Practical planning suggestions Provocative questionnaires Practice sessions to prepare you for dealing with challenging selling situations Written by the .