Marketing Management: A Strategic, Decision-Making Approach by Jean-Claude...

\""Marketing Management: A Strategic, Decision-Making Approach\"" by Jean-Claude Larreche, John Mullins, Orville Walker, Jr., and Harper Boyd is a comprehensive textbook published in 2004 by McGraw-Hill Education. This paperback book, with a height of 229 mm and a weight of 925 g, contains 640 pages and is written in English. It provides a strategic and decision-making approach to marketing, making it a valuable resource for adult learners and university students studying the subject. The authors offer insights and guidelines for managing marketing campaigns effectively, making this textbook a must-have for those interested in the field of marketing.