Consumer Behavior Building Marketing Strategy(McGraw-Hill) International Edition

Consumer Behavior Building Marketing Strategy (McGraw-Hill International Edition) is a comprehensive textbook authored by Del I. Hawkins, Roger J. Best, and Kenneth A. Coney. Published by McGraw-Hill in 1998, this international edition focuses on the subject area of consumer behaviour and marketing strategy. The 760-page paperback book is designed for university and higher education students, as well as adult learners seeking advanced knowledge in the field. With a strong emphasis on the principles of consumer behaviour and marketing strategy, this textbook provides valuable insights and guidance for those interested in international marketing practices.

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Consumer Behavior Building Marketing Strategy(McGraw-Hill) International Edition

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