Positioning The Battle for Your Mind by Al Ries PAPERBACK 9780071373586

Positioning The Battle for Your Mind by Al Ries PAPERBACK 9780071373586

McGraw-Hill Education - Europe

Positioning The Battle for Your Mind\nby Al Ries\nPaperback\nEnglish\n\nDelivery\nUsually delivered in 2\u20133 working days (dispatched today if ordered before 3pm).\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Al Ries\nTitle: Positioning The Battle for Your Mind\nFormat: Paperback\nLanguage: English\nTopic: Advertising\nPublisher: McGraw-Hill Education\nPublication year: 2001\nISBN-13: 9780071373586\nISBN-10: 0071373586\nRRP: \u00A315.99\n\n------------------------------\nDescription\n------------------------------\n\nThe first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a \\\""position\\\"" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced sty.

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