Marketing Management by Christian Homburg PAPERBACK 9780077146047

Marketing Management\nby Christian Homburg\nPaperback\nEnglish\n\nDelivery\nUsually delivered in 6\u20137 working days.\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Christian Homburg\nTitle: Marketing Management\nFormat: Paperback\nLanguage: English\nTopic: Sales and marketing management\nPublisher: McGraw-Hill Education\nPublication year: 2012\nISBN-13: 9780077146047\nISBN-10: 0077146042\n\n------------------------------\nDescription\n------------------------------\nMarketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe.\n The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new edition includes updated cases and combines scholarly international re.