Methods in Consumer Research, Volume 2 - 9780081017432

Methods in Consumer Research, Volume 2Alternative Approaches and Special Applications\nAuthor(s): Gaston Ares, Paula Varela\nFormat: Hardback\nPublisher: Elsevier Science & Technology, United Kingdom\nImprint: Woodhead Publishing Ltd\nISBN-13: 9780081017432, 978-0081017432\nSynopsis\nMethods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations. \n\nIn conjunction with the first volume, which covers new approaches t.