Design to Thrive Creating Social Networks and Online Communities that Last
Design to ThriveCreating Social Networks and Online Communities that Last\nAuthor(s): Tharon Howard\nFormat: Paperback\nPublisher: Elsevier Science & Technology, United States\nImprint: Morgan Kaufmann Publishers In\nISBN-13: 9780123749215, 978-0123749215\nSynopsis\nSocial networks and online communities are reshaping the way people communicate, both in their personal and professional lives. What makes some succeed and others fail? What draws a user in? What makes them join? What keeps them coming back? Entrepreneurs and businesses are turning to user experience practitioners to figure this out. Though they are well-equipped to evaluate and create a variety of interfaces, social networks require a different set of design principles and ways of thinking about the user in order to be successful. Design to Thrive presents tried and tested design methodologies, based on the authors decades of research, to ensure successful and sustainable online communities -- whether a wiki for empl.
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