Brainstorming and Beyond - 9780124071575

Brainstorming and BeyondA User-Centered Design Method\nAuthor(s): Chauncey Wilson\nFormat: Paperback\nPublisher: Elsevier Science & Technology, United States\nImprint: Morgan Kaufmann Publishers In\nISBN-13: 9780124071575, 978-0124071575\nSynopsis\nBrainstorming and Beyond describes the techniques for generating ideas verbally, in writing, or through sketches. The first chapter focuses on brainstorming, the foundation method for ideation, which is a complex social process building off of social psychology principles, motivational constructs, and corporate culture. Brainstorming is commonly portrayed as an easy way to generate ideas, but in reality, it is a complex social process that is often flawed in ways that are not self-evident. Chapter 2 discusses Brainwriting, which is a variation on brainstorming in which each person writes ideas down on paper and then passes the paper to a new person who reads the first set of ideas and adds new ones. Since there is no group shouting out.