The Oxford Handbook of Music and Advertising by James Deavill... - 9780190691240
Oxford University Press Inc
The Oxford Handbook of Music and AdvertisingAuthor(s): James Deaville, Siu-Lan Tan, Ron Rodman\nFormat: Hardback\nPublisher: Oxford University Press Inc, United States\nImprint: Oxford University Press Inc\nISBN-13: 9780190691240, 978-0190691240\nSynopsis\nThe Oxford Handbook of Music and Advertising is an essential guide to the crucial role that music plays in relation to the audio or audiovisual advertising message, from the perspectives of its creation, interpretation, and reception. The book's unique three-part organization reflects this life cycle of an advertisement, from industry inception to mass-mediated text to consumer behaviour. Experts well versed in the practice, analysis, and empirical studies of the commercial message have contributed to the collection's forty-two chapters, which collectively represent the most ambitious and comprehensive attempt to date to address the important intersections of music and advertising.\n\nHandbook chapters are self-contained yet share .
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