Understanding Strategic Management - 9780198859833

Understanding Strategic ManagementAuthor(s): Anthony E. Henry\nFormat: Paperback\nPublisher: Oxford University Press, United Kingdom\nImprint: Oxford University Press\nISBN-13: 9780198859833, 978-0198859833\nSynopsis\n'Understanding Strategic Management' is the ideal introduction to strategy for students who require a concise, informative and practical approach. The book's four-part structure defines the concept of strategy, before using the overarching strategic framework of analysis, formulation, and implementation to show how strategy can be used to develop a sustainable competitive advantage in business. The author conveys the realities of strategic management through diverse, international and contemporary examples, while Strategy in Focus boxes use examples from popular media to show strategic management issues at work in the headlines we read every day. A longer, integrated case study in every chapter ties together multiple strategic challenges that affect businesses large ank