Corporate Futures The Diffusion of the Culturally Sensitive Corporate Form

The University of Chicago Press

Corporate FuturesThe Diffusion of the Culturally Sensitive Corporate Form\nAuthor(s): George E. Marcus\nFormat: Hardback\nPublisher: The University of Chicago Press, United States\nImprint: University of Chicago Press\nISBN-13: 9780226504537, 978-0226504537\nSynopsis\nThis is part of a series of annuals designed to probe cultural, institutional and geopolitical change as the 20th century closes. The books provide in-depth interviews with those closely involved with these changes. This volume focuses on the investment of corporations in the concept of culture, long considered the province of anthropologist or those involved in the humanistic disciplines. The idea of a \""corporate culture\"" emerges, with its own organization, management policies, practices and ethos. The text examines this culture of corporations, looking at how it reflects self-contained communities or fragmented human existence in groups under conditions of postmodernity. Conversations with managers, financial and ri.