Tangled Goods by Iddo Tavory, Sonia Prelat, Shelly Ronen - 9780226820163

Name: Tangled Goods by Iddo Tavory, Sonia Prelat, Shelly Ronen - 9780226820163
Brand: The University of Chicago Press

The University of Chicago Press

Tangled GoodsThe Practical Life of Pro Bono Advertising\nAuthor(s): Iddo Tavory, Sonia Prelat, Shelly Ronen\nFormat: Hardback\nPublisher: The University of Chicago Press, United States\nImprint: University of Chicago Press\nISBN-13: 9780226820163, 978-0226820163\nSynopsis\nA novel investigation of pro bono marketing and the relationship between goods, exploring the complex moral dimensions of philanthropic advertising.\n The advertising industry may seem like one of the most craven manifestations of capitalism, turning consumption into a virtue. In Tangled Goods, authors Iddo Tavory, Sonia Prelat, and Shelly Ronen consider an important dimension of the advertising industry that appears to depart from the industrys consumerist foundations: pro bono ad campaigns. Why is an industry known for biting cynicism and cutthroat competition also an industry in which people dedicate time and effort to doing good?\n Interviewing over seventy advertising professionals and managers, the authors tr.