Hearst Over Hollywood: Power, Passion, and Prop, Pizzitola^+

Hearst Over HollywoodPower, Passion, and Propaganda in the Movies\nAuthor(s): Louis Pizzitola\nFormat: Hardback\nPublisher: Columbia University Press, United States\nImprint: Columbia University Press\nISBN-13: 9780231116466, 978-0231116466\nSynopsis\nHollywood-crossroads of filmmaking, mythmaking, and politics-was dominated by one man more than any other for most of its history. It was William Randolph Hearst who understood how to use cinema to exploit the public's desire for entertainment and to create film propaganda to further his own desire for power. From the start, Hearst saw his future and the future of Hollywood as one and the same. He pioneered and capitalized on the synergistic relationship between yellow journalism and advertising and motion pictures. He sent movie cameramen to the inauguration of William McKinley and the front lines of the Spanish-American War. He played a prominent role in organizing film propaganda for both sides fighting World War I. By the 1910s, Hea.