Radios Niche Marketing Revolution FutureSell

Name: Radios Niche Marketing Revolution FutureSell
Brand: Taylor & Francis

Taylor & Francis

Radio's niche marketing revolution evolved to address the problems of market fragmentation. These problems are responsible for steep declines in traditional media revenues. Market fragmentation, happening in every market across the globe, has led marketers and media into the new era of niche marketing. Mass-marketing strategies are obsolete. Radio, cable (wired and unwired), and television are being forced to alter the way they present their products, promotions, and marketing strategies.\n\n FutureSell provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations.\n\nYour clients don't want to buy advertising\u00A6period. They do, however, want to sell their products and services. Your advertisers' markets are also fragmenting. Cutting-edge companies now seek ways to learn their customers' smallest needs and cater to their customers' perceptions. Yet, very few businesses or ad agencies know how to conduct s