Radio: The Book - 9780240806969

Taylor & Francis

As entertaining as it is educational, Radio: The Book is a must-have guide to success for anyone interested in a career in radio. Providing a wealth of information and relating his own personal experiences, veteran radio personality, Program Director and Programming Consultant Steve Warren shares trade secrets and industry know-how that would usually take years to accumulate through experience. An invaluable advantage over your competition, this \""cheat-sheet\"" for the radio programmer includes practical advice regarding:\u00B7Radio as a career--from tips on getting started to job negotiations\u00B7Programming--talk radio and music, from format science to picking the hits\u00B7Relationships with listeners--everything from staying in touch with your audience to public image\u00B7Branding, marketing, and advertising the radio station\u00B7Research--music tests, audience analysis, ratings, and more\u00B7Practical information about management policies\u00B7Radio realities--information on.