Pigskin Nation – How the NFL Remade American Politics Berrett Hardback

Pigskin NationHow the NFL Remade American Politics\nAuthor(s): Jesse Berrett\nFormat: Hardback\nPublisher: University of Illinois Press, United States\nImprint: University of Illinois Press\nISBN-13: 9780252041709, 978-0252041709\nSynopsis\nCast as the ultimate hardhats, football players of the 1960s seemed to personify a crewcut traditional manhood that channeled the Puritan work ethic. Yet, despite a social upheaval against such virtues, the National Football League won over all of Americaand became a cultural force that recast politics in its own smashmouth image. Jesse Berrett explores pro football's new place in the zeitgeist of the 1960s and 1970s. The NFL's brilliant harnessing of the sports-media complex, combined with a nimble curation of its official line, brought different visions of the same game to both Main Street and the ivory tower. Politicians, meanwhile, spouted gridiron jargon as their handlers co-opted the NFL's gift for spectacle and mythmaking to shape a potent .