Refiguring Mass Communication - 9780252077050

Refiguring Mass CommunicationA History\nAuthor(s): Peter Simonson\nFormat: Paperback\nPublisher: University of Illinois Press, United States\nImprint: University of Illinois Press\nISBN-13: 9780252077050, 978-0252077050\nSynopsis\nThis unique inquiry into the history and ongoing moral significance of mass communication also represents a defense, extension, and overhaul of the idea and social form of the discipline. Organized around narrative accounts of individuals and their communicative worlds, Refiguring Mass Communication illuminates significant but overlooked rhetorical episodes in history to enable modern-day readers to rehabilitate and reinvigorate their own engagements with mass communication.\n\nCoined in the 1920s as a way to describe radio, motion pictures, wide-circulation magazines, and the press, the term \""mass communication\"" frequently is misused in the era of cable TV, niche marketing, and the Internet. In Refiguring Mass Communication, Peter Simonson compares his o.