Tasting the Good Life - 9780253223272

Tasting the Good LifeWine Tourism in the Napa Valley\nAuthor(s): George Gmelch, Sharon Bohn Gmelch\nFormat: Paperback\nPublisher: Indiana University Press, United States\nImprint: Indiana University Press\nISBN-13: 9780253223272, 978-0253223272\nSynopsis\nWhile anthropologists often have been accused of failing to \""study up,\"" this book turns an anthropological lens on an elite activity wine tasting. Five million people a year, from the US and abroad, travel to California's Napa Valley to experience the \""good life\"": to taste fine wines, eat fine food, and immerse themselves in other sophisticated pleasures while surrounded by bucolic beauty. \n Written in a highly readable style by anthropologists George and Sharon Gmelch, Tasting the Good Life examines who wine tourists are and what the \""tasting\"" experience is all about. It also examines the growth of wine tourism in the valley and the impact it is having on the landscape and the lives of the people who live there. In addition.