Principles of Marketing

Pearson Education Limited

Principles of Marketing\nby Frances Brassington\nPaperback\nEnglish\n\nDelivery\nUsually delivered in 2\u20133 working days (dispatched today if ordered before 3pm).\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Frances Brassington\nTitle: Principles of Marketing\nFormat: Paperback\nLanguage: English\nTopic: Sales and marketing\nPublisher: Pearson Education\nEdition: 4\nISBN-13: 9780273695592\nISBN-10: 0273695592\n\n------------------------------\nDescription\n------------------------------\nAn introduction to marketing from a European perspective, this work explains the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes. It offers a media package including an online interactive study guide, a video lounge, integrated video case studies and more.\n\nAn introduction to marketing f.