Mixed Signals How Incentives Really Work by Uri Gneezy 9780300255539 NEW

Name: Mixed Signals How Incentives Really Work by Uri Gneezy 9780300255539 NEW
Brand: Gneezy

Gneezy

Mixed Signals How Incentives Really Work by Uri Gneezy 9780300255539 NEW:\nTitles in this Set:Publisher \u200F : \u200E Yale University Press Language \u200F : \u200E EnglishHardcover \u200F : \u200E 320 pagesISBN-10 \u200F : \u200E 0300255535ISBN-13 \u200F : \u200E 978-0300255539Dimensions \u200F : \u200E 19.41 x 3.2 x 23.6 cm\nDescription:\nConsider the CEO who urges teamwork but designs incentives for individual success, who invites innovation but punishes failure, who emphasizes quality but pays for quantity. Employing real-world scenarios just like this to illustrate this everyday phenomenon, behavioral economist Uri Gneezy explains why incentives often fail and demonstrates how the right incentives can change behavior by aligning with signals for better results.Drawing on behavioral economics, game theory, psychology, and fieldwork, Gneezy outlines how to be incentive smart, designing rewards that are simple and effective. He highlights how the right combination of economiD