A Story is a Deal by Will Storr (Paperback Book)

In this highly anticipated follow-up to the Sunday Times bestseller The Science of Storytelling, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with effectiveness and charisma.Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results.With examples ranging from Aztec rituals to\n\nA Story is a Deal\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery with Royal Mail tracked services.\n\nPlease note that the price advertised is as low as we can go, we do not accept offers.\n\nIn this hi;