Meatball Sundae by Seth Godin (Paperback Book)

Meatball Sundae by Seth Godin (Paperback Book)

Little, Brown Book Group

How to match the right marketing approach to your product, by legendary business thinker Seth Godin.\nThe shiny new marketing technique isn't necessarily the right one to use. According to bestselling author Seth Godin, these new-fangled tactics can be like the toppings at an ice cream parlour. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck! \nAs traditional marketing fades away, the new tools seem irresistible. But they don't work as well for boring brands (meatballs?) that might still be profitable but don't attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that's a meatball\n\nMeatball Sundae\nHow new marketing is transforming the business world (and how to thrive in it)\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal;

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