Services Marketing : Concepts, Strategies, & Cases

Cengage Learning, Inc

Services Marketing\nby K. Hoffman\nPaperback\nEnglish\n\nDelivery\nUsually delivered in 2\u20133 working days (dispatched today if ordered before 3pm).\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: K. Hoffman\nTitle: Services Marketing\nFormat: Paperback\nLanguage: English\nTopic: Sales and marketing\nPublication year: 2023\nISBN-13: 9780357718308\nISBN-10: 0357718305\n\n------------------------------\nDescription\n------------------------------\nExplore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential focus for service firms as well as a competitive advantage for companies that market tangible products. The latest examples and interesting end-of-chapter cases address current.