Advertising and Integrated Brand Promotion by Angeline Close ... - 9780357721407

Cengage Learning, Inc

Advertising and Integrated Brand PromotionAuthor(s): Angeline Close Scheinbaum, Thomas O'Guinn, Richard Semenik\nFormat: Paperback\nPublisher: Cengage Learning, Inc, United States\nImprint: South-Western College Publishing\nISBN-13: 9780357721407, 978-0357721407\nSynopsis\nGain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/OGuinn/Semenik's popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today's digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior and e-commerce, influencer marketing, celebrity endorsements and streaming content. New examples highlight contemporary ads and current forms of branding and marketing for well-known brands like Target, Chanel, Amazon, Southwest, Netflix, Disney, ESPN, Apple, TikTok, Instagram, Adidas and Nike. You examine concepts in the context of adver.