Marketing Strategies And Distribution Channels For Foreign Co... - 9780367013493

Taylor & Francis

This book gives an account of concrete market situations and describes marketing strategies and distribution channels of German manufacturing firms, German and foreign trading firms and Japanese partner firms on the Japanese market in important product areas. > This book gives an account of concrete market situations and describes marketing strategies and distribution channels of German manufacturing firms, German and foreign trading firms and Japanese partner firms on the Japanese market in important product areas. > Background, Objectives and Methodology of the Study -- Extent of Trade by German Firms with Japan and the General Environment -- Value and Sectoral Breakdown of German Exports to Japan -- The Role of German Products in Supplying the Japanese Market -- German Firms Trading with Japan -- Are Non-tariff Trade Barriers the Reason for the Low Market Share of Foreign Manufactured Goods? -- Firms\u2019 Views on Access to the Japanese Market -- The Japanese Distribution Sx