Typography and Motion Graphics: The 'Reading-Image' - 9780367029289

Taylor & Francis

Typography and Motion Graphics: The 'Reading-Image'Author(s): Michael Betancourt\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780367029289, 978-0367029289\nSynopsis\nIn his latest book, Michael Betancourt explores the nature and role of typography in motion graphics as a way to consider its distinction from static design using the concept of the reading-image to model the ways that motion typography dramatizes the process of reading and audience recognition of language on-screen. Using both classic and contemporary title sequencesincluding The Man With the Golden Arm [tel], Alien [tel], Flubber [tel], Six Feet Under [tel], The Number [tel] and Scott Pilgrim vs. The World [tel]Betancourt develops an argument about what distinguishes motion graphics from graphic design. Moving beyond title sequences, Betancourt also analyzes moving or kinetic typography in logo designs, commercials, film trailers, and information graphics, offeri.