Power And Persuasion

Name: Power And Persuasion
Brand: Taylor & Francis

Taylor & Francis

An investigation of the Communist Party of Yugoslavia's evolving--and ultimately failed--attempts to transform social and cultural values, mores, and behavior by means of persuasion in the first nine years of its rule. > When the Communist Party of Yugoslavia (CPY) took power after the Second World War, it had a vision for a new and better society in which all humans would live together in peace and prosperity and in which their mutual exploitation would be eliminated. That vision required changes not only in the country's political and economic structure, but in its citizen's values, morals, goals, aesthetics, and social behavior. Based on extensive archival research, Lilly's study describes the CPY's struggle to realize that social and cultural transformation by means of oral, written, and visual persuasion in the first nine years after the war.Lilly's descriptions of party policies in such media as newspapers, journals, educational curricula, group activities like parades, workn