Canada, Nation Branding and Domestic Politics - 9780367143404

Taylor & Francis

Canada, Nation Branding and Domestic PoliticsAuthor(s): Richard Nimijean, David Carment\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780367143404, 978-0367143404\nSynopsis\nAfter his Liberal Partys surprise victory in the 2015 federal Canadian election, Justin Trudeau declared that \""Canada was back\"" on the world stage. This comprehensive volume highlights issues in the relationship between articulated visions of Canada as a global actor, nation branding and domestic politics, noting the dangers of the politicization of the branding of Canada. It also provides the political context for thinking about Brand Canada in the Trudeau era.\n\nThe authors explore the Trudeau governments embrace of political branding and how it plays out in key areas central to the brand, including: Canadas relations with Indigenous peoples; social media and digital diplomacy; and the importance of the Arctic region for Canadas brand, even though it is.