Strategic and Innovative Pricing - 9780367148706

Taylor & Francis

Strategic and Innovative PricingPrice Models for a Digital Economy\nAuthor(s): Mathias Cster, Einar Iveroth, Nils-Gran Olve, Carl-Johan Petri, Alf Westelius\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780367148706, 978-0367148706\nSynopsis\nThis book provides a concrete guide on how to execute strategic pricing to excel in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners. The secret lies in crafting innovative price models that reward joint value creation in accordance with the business model, rather than engaging in confrontative zero-sum pricing reasoning. \n\nStrategic and Innovative Pricing: Price Models for a Digital Economy provides hands-on tools that are applied on three interconnected levels of analysis. It illustrates how to explore the business ecology to understand its dynamics and how digitisation enables it to prosper and demonstrates how .