Competitive Strategy Analysis For Agricultural Marketing Coop... - 9780367158989

CRC Press

This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue. > This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue. > Part One: Strategic Planning: A Business Perspective 1. Strategic Planning in Agricultural Cooperatives: Riceland Foods, Inc. 2. Reconfigutation of the Cooperative Federee de Quebec for New Strategic Directions Part Two: Strategic Marketing: Integration and Differentiation 3. Market Incentives for Cooperative Forward Integration into Processing Activities 4. Advertising Strategies by Agricultural Cooperativs