Cultural Tourism by Bob McKercher (Paperback Book)

Name: Cultural Tourism by Bob McKercher (Paperback Book)
Brand: Taylor & Francis Ltd

Taylor & Francis Ltd

Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to base the discussion of cultural tourism in the theory and practice of cultural and heritage management (CM and CHM), under the understanding that for tourism to thrive, a balanced approach to the resource base it uses must be maintained. An \u0091umbrella approach\u0092 to cultural tourism represents a unique feature of the book, proposing solutions to achieve an optimal outcome for all sectors. \nReflecting the many important developments in the field this new edition has been\n\nCultural Tourism\n\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked services.\n\nPlease note that the price advertised is as;