Corporate Social Responsibility and Sustainable, Das, Taneja, Arora..

Corporate Social Responsibility and Sustainable DevelopmentStrategies, Practices and Business Models\nAuthor(s): Jitendra K. Das, Shallini Taneja, Hitesh Arora\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge India\nISBN-13: 9780367273057, 978-0367273057\nSynopsis\nThis book critically analyzes the role of corporate social responsibility (CSR) in achieving sustainable development in emerging economies. It brings together recent developments, effective frameworks, business models, and strategies adopted by companies and looks at how they contribute to sustainable business growth. The volume discusses diverse themes such as green marketing for promoting sustainable development; digitization and sustainability concerns; communication strategies for CSR; ethical standards in Indian advertising; microfinance as an instrument for achieving sustainable development; the role of CSR in the Skill India initiative; and CSR activities of Indian listed c.