Social Media in Global Sport : Strategies and Practice

Taylor & Francis Ltd

Explore the dynamic intersection of social media and global sports with "Social Media in Global Sport: Strategies and Practice." This comprehensive guide, authored by Emilio Fernandez-Pena of Universitat Autonoma of Barcelona, delves into the essential strategies and real-world applications of social media within the sports industry. Discover how leading sports organizations, athletes, and brands leverage platforms like Twitter, Instagram, and Facebook to engage with fans, build communities, and enhance their global presence. The book covers key topics such as content creation, fan engagement analytics, crisis management, and the evolving landscape of sports marketing in the digital age. Perfect for students, marketers, and sports professionals, this hardback edition offers insightful analysis and practical takeaways to navigate the complexities of social media in contemporary global sports. Product Summary: Social Media in Global Sport, Strategies and Practice, Emilio Fernandez-Pena, Hardback, Sports Marketing, Digital Media, Fan Engagement, Global Sports Industry.