Unlocking Strategic Innovation - 9780367322496

Taylor & Francis

Unlocking Strategic InnovationCompetitive Success in a Disruptive Environment\nAuthor(s): Surja Datta, Sandeep Roy, Tobias Kutzewski\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780367322496, 978-0367322496\nSynopsis\nThis new book explores how firms achieve competitive advantage in a disruptive, digital and globalized business landscape.\n\nAn integrative framework, The Four Rs of Competitive Success, is introduced, which covers the four core pillars of global strategy: resources and capabilities, technology and innovation (recombination), internationalization and international markets (reach), and physical and virtual location (roots). It then explains how competitive advantage is achieved through an interaction of these four drivers against the backdrop of a globalized and digitized world. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples thro.