Strategic Marketing of Higher Education in Africa - 9780367336356

Taylor & Francis

Strategic Marketing of Higher Education in AfricaAuthor(s): Emmanuel Mogaji, Felix Maringe, Robert Ebo Hinson\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780367336356, 978-0367336356\nSynopsis\nStrategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing, and student choice-making.\n\nThe Higher Education landscape around the world is changing. There is global competition for students enrolments, universities are competing within their home market as well as in the international market, and as government funding for public universities is reducing there is pressure on universities to seek additional income by increasing their student enrolment. African universities are not an exception in this competitive market. This book is unique in providing a composite ove.