Understanding the Higher Education Market in Africa - 9780367344382

Taylor & Francis

Understanding the Higher Education Market in AfricaAuthor(s): Emmanuel Mogaji, Felix Maringe, Robert Ebo Hinson\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780367344382, 978-0367344382\nSynopsis\nThis book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent; their marketing strategies and the students selection process.\n\nWhile acknowledging the vast size of the continent, this book aims to provide an understanding of the dynamics of higher education in Africa. This book recognises the private and government involvement in higher education provision and students and staff as stakeholders in the marketisation process. Strategic efforts are directed by universities to attract prospective students. This book further addresses issues such as the responses of higher education sectors to the n.