Developing Global Business Communication in Asia - 9780367356521

Taylor & Francis

Developing Global Business Communication in AsiaA Business Simulated Case Study Approach\nAuthor(s): Jane Lockwood, Neil Elias\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780367356521, 978-0367356521\nSynopsis\nThis book is an essential guide for anyone who wishes to develop successful business communication. It provides authentic and memorable workplace scenarios where learners become English communicators when solving authentic problems doing business together.\n\nThe book aims to help learners:\n\nUse authentic workplace materials to solve problems using English\n\nUnderstand how language can be used as a lingua franca effectively when communicating\n\nUnderstand how intertextuality between shared spoken and written texts drives communication\n\nImprove communicative performance in spoken and written texts\n\nBecome familiar with the communication realities of workplaces that are becoming increasingly technology driven and .