Public Relations and Participatory Culture

Name: Public Relations and Participatory Culture
Brand: Taylor & Francis

Taylor & Francis

Public Relations and Participatory CultureFandom, Social Media and Community Engagement\nAuthor(s): Amber Hutchins, Natalie Tindall\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780367359010, 978-0367359010\nSynopsis\nWhile public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying levels of engagement is widely acknowledged, but not widely explored in scholarly texts.\n\nThe established model of one-way communication and message control no longer exists. Social media and an increasingly participatory culture means that fans are taking a more active role in the production and co-creation of messages, communication, and meaning. These fans have significant power in the relationship dynamic between the me.