The Aging Consumer by Aimee Drolet PAPERBACK 9780367360931

The Aging Consumer\nby Aimee Drolet\nPaperback\nEnglish\n\nDelivery\nUsually delivered in 14\u201315 working days.\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Aimee Drolet\nTitle: The Aging Consumer\nFormat: Paperback\nLanguage: English\nTopic: Occupational and industrial psychology\nPublisher: Taylor & Francis\nEdition: 2\nISBN-13: 9780367360931\nISBN-10: 0367360934\n\n------------------------------\nDescription\n------------------------------\n\nThe Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. \nThere has been little systematic research done with respect to the most basic questions related to age and consumer behavior, such as whether older adults versus young and middle-.