Global Public Relations Handbook - 3rd Edition

Name: Global Public Relations Handbook - 3rd Edition
Brand: Taylor & Francis

Taylor & Francis

The Global Public Relations HandbookTheory, Research, and Practice\nAuthor(s): Krishnamurthy Sriramesh, Dejan Ver?i?\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780367370138, 978-0367370138\nSynopsis\nIn this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. \n\nThis edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays that provide conceptual linkages between public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication of var.