Business, Marketing, and Management Principles for IT and Eng... - 9780367382612

CRC Press

Business, Marketing, and Management Principles for IT and EngineeringAuthor(s): Dimitris N. Chorafas\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: CRC Press\nISBN-13: 9780367382612, 978-0367382612\nSynopsis\nIn order to achieve long-term profitability and assure survival for their companies, managers must be informed, imaginative, and capable of adapting to shifting circumstances. Practical decisions rather than theories hold the upper ground. Business, Marketing, and Management Principles for IT and Engineering supplies the understanding required to effectively manage an organization in an increasingly competitive global market. \n\nUsing case studies, the book illustrates the principles, policies, and management practices used by some of the most successful companies around the world. The real-world case studies supply valuable insight into the range of issues that confront decision makers in business. By explaining how to develop effective strath