Leveraging Technology in Leadership Communication, Kim 9780367414993 PB..

Taylor & Francis

Leveraging Technology in Leadership CommunicationAuthor(s): Carolyn Mae Kim\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780367414993, 978-0367414993\nSynopsis\nTaking a close look at how digital media can elevate or diminish a leaders influence, this book provides a framework to guide organizational leaders selection and application of digital tools in communication with stakeholders. \n\nThrough a media ecology approach, the book begins by exploring the transitions in technology over the course of human history that resulted in todays digital communication environment. It builds on this understanding to examine the value leadership communication provides to engage employees and drive organizational objectives internally, while also highlighting the value of leaders external stakeholder communication using tools such as social media or websites to elevate credibility. It examines various challenges to give a realistic assessm.