Marketing Strategy for the Creative and Cultural Industries - 9780367419769

Taylor & Francis

Marketing Strategy for the Creative and Cultural IndustriesAuthor(s): Bonita Kolb\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780367419769, 978-0367419769\nSynopsis\nDeveloping and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.\n\nThe author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: \n\n taking a strategic approach to developing marketing plans;\n\n bringing together strategic planning, market research, goal setting, and marketing theory and practice;\n\n explaining how content marketing on social media encourages a relationship with consumers s.