Digital Analytics for Marketing

Name: Digital Analytics for Marketing
Brand: Taylor & Francis Ltd

Taylor & Francis Ltd

Unlock the power of data to drive marketing success with 'Digital Analytics for Marketing' by A. Karim Feroz. This comprehensive hardback guide delves into the essential strategies and techniques for leveraging digital analytics to understand customer behavior, measure campaign performance, and optimize marketing efforts. Learn how to interpret key metrics, set up effective tracking, and translate raw data into actionable insights. Whether you're a seasoned marketer or new to the field, this book provides the knowledge needed to make data-driven decisions and achieve measurable results. Key topics covered include: * Understanding website analytics * Measuring ROI of digital campaigns * Customer journey mapping * Data visualization techniques * Advanced analytics concepts Product Summary: Digital Analytics for Marketing book, hardback edition by A. Karim Feroz, published by Taylor & Francis Ltd, covering marketing analytics strategies, campaign measurement, customer behavior analysis, and data-driven decision making.