Creating a Successful Digital Presence: Objecti, Fletcher, Adolphus Hardcover..

Taylor & Francis

Creating a Successful Digital PresenceObjectives, Strategies and Tactics\nAuthor(s): Gordon Fletcher, Noel Adolphus\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780367460341, 978-0367460341\nSynopsis\nIncreasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter the world of work, to develop a set of skills that enables them to recognise and deliver an effective digital presence, firstly for themselves and then for the organisations who would employ them. It does not assume any prior technical knowledge and emphasises the value and benefits of creating a presence to actively participate in the digital economy.\n\nBy structuring the chapters incrementally, the reader is guided through the development of their own prese.