Managing Global Strategy: Developing an Effecti, Johnson Paperback..

Taylor & Francis

Managing Global StrategyDeveloping an Effective Strategy in International Business\nAuthor(s): William H. A. Johnson\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780367462857, 978-0367462857\nSynopsis\nThis concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.\n\nWritten clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include:\n\n Internal and external environmental analyses;\n\n Cross-cultural communication;\n\n Structural considerations;\n\n Leadership and motivation;\n\n Foreign market entry, mergers, alliances and ac.