Social Influence, Power, and Multimodal Communication by Isabella Poggi and ...

Name: Social Influence, Power, and Multimodal Communication by Isabella Poggi and ...
Brand: Taylor & Francis

Taylor & Francis

Social Influence, Power, and Multimodal Communication reveals how democratic leaders and dictators exploit multimodal communication to convince or seduce their audiences, using words, voice, gesture, face, gaze, and posture to boast about their merits or insult and ridicule rivals. \nPoggi and D'Errico explore questions such as what is charisma, and how do we perceive it in a leader? And how do politicians display their dominance over opponents, or discredit them in TV debates and social media? Starting from a sociocognitive model of social interaction, observational studies reveal the rhetoric of words, hands, and faces, explaining how to see beyond their literal meanings, while experimental studies test their uses and persuasive effects. The authors affirm that multimodality helps others\n\nSocial Influence, Power, and Multimodal Communication\n\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked services.\n\nPlease not;